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"I have worked with Lisa on some community non-profit projects as well as working with her privately. Lisa is a gifted writer who spends time clarifying the goals to ensure the words and message match the desired outcomes. She is highly creative and comes up with unique solutions to best represent you. I appreciate her thoroughness, attention to detail, and she is a jewel to work with! Her passion and enthusiasm shine through in her work. Thank you, Lisa, for all of your talent and support." - M. Hammons, Certified High-Performance Coach and Speaker
"I hired Lisa to work on my rebranding and it’s been transformational. I’ve had my business for 7 years and in the past 6 months or so, since I’ve had Lisa helping, it’s totally changed…she helped me figure out what I do more specifically…and focus on the things that will make money and help more customers." - Dr. Brenda G. Wilson, MBA, The Green Giraffe Consulting Group
One survey showed that 81 percent of consumers said that they need to be able to trust the brand in order to buy from them (Edelman, 2019). As a matter of fact, the percentage of consumers that felt this way was similar across different global markets, ages, and also across different income groups.
...You can visualize Brand ID as a cause-and-effect arc. You do the hard work of developing a sound and comprehensive credibility strategy, and your stakeholders will reward you.